At this year’s Monaco yacht Show RSB Rigging will proudly introduce their new branding to the superyacht industry. Earlier this year, RSB Rigging Solutions launched their new website which beautifully showcases the best from their running and standing rigging departments featuring photos and video footage of the incredible work carried out on a daily basis experienced team of riggers.
Steve Branagh founded RSB Rigging Solutions over ten years ago and tells of the recent events within the company and how the it has evolved into a strong brand, deserved of an independent new look to communicate it. Steve comments:
‘The RSB brand is well regarded the world over and the new identity reflects the forward thinking and proactive strategy of the company.
Through hard work, determination and an experienced, knowledgable and dedicated team of experts RSB has gone from strength to strength over the last eleven years and we are proud to say that we are widely perceived as the ‘go-to’ rigging company in the super yacht industry.
We have had a fantastic response with our website and trust we shall have a similar response with our new branding. Our brand recognition is strong and we wanted a powerful logo to communicate this. Working with UK based communications company, Design Corporation, we have developed a brand communications tool kit, bringing us inline with our website, and company standing.’